hai yang's profile

「Sound Frequency」 - VISUAL IDENTITY

「Sound Frequency」

Sound Frequency by 31 "sound suppliers" from different backgrounds in their daily life were firstly collected by the curator, then recreated by three groups of artists, and finally performed to the audience in an experimental way. After that, the live performance will be recorded and stored on tapes. For this challenging exhibition, the visual design shall retrace to the most primitive form of text posters, which including casual handwriting, free combination, and some kind of specific style ensuring the communication of information. The high-contrast effect created by the combination of high-penetration-color background and black-handwritten-texts, is anticipated to give strong and lasting impression to the audience, just like the exhibition as well.


「有声调频」

有声调频是一场关于声音的实验也是一次对于展览的挑战,此次展览不再拘泥于表现形式,策展人征集了31位不同背景的“发声者”在日常生活中采集来的声音,通过三组艺术家的重新创作后以一场声音实验表演的形式展现在观众面前,最终这次表演的现场录音以磁带的形式被记录下来,对于这样一次具有挑战意义的展览,视觉设计则回归到最原始的文字招贴海报的形式,简单粗暴的手写文字不经意的堆砌,在保证信息传达的同时拥有一种别样的风格,背景高饱和度的色彩与黑色手写字的配搭所营造出的高反差效果也为了和这场展览一样能在观众心中留下更持久强烈的印象。
Everything Looks Alright !

^_−

「Sound Frequency」 - VISUAL IDENTITY
Published:

「Sound Frequency」 - VISUAL IDENTITY

Published: